Elena
Smirnova
A digital designer and art director with years of experience, specializing in websites and brand experiences across luxury, fashion, beauty, and lifestyle. Her approach is rooted
in clean, thoughtful design, combining strong visual direction with a distinct
sense of personality.
Challenging established conventions is part of her approach to design, looking for new ways to solve familiar problems and create work that feels fresh and distinctive while remaining intuitive and mindful of conversion. Her experience spans independent projects as well as collaborations with creative studios, developers, and multidisciplinary teams, shaping a flexible and hands-on approach to bringing together design, development, and creative direction.
Her work includes collaborations with brands such as TOD'S, ETRO, Lamborghini, Frame, Donni, and Vogue, as well as creative design studios including Domaine, Series Eight, Creative Nights, Article, and Dentsu Creative.
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